Want to start the year off on the right foot? Business leaders and advisors all agree: one of the key elements of success is reading. Even if you’re not a reader, commit to reading one book a month during 2017. Throw a book in your briefcase, backpack, or carry-on for easy reading whenever you have a spare moment. Looking for a good book to start with? Consider one of the following.
Confessions of the Pricing Man
No matter what you’re selling, Confessions of the Pricing Man may be one of the most important books you read this year. According to the author, no decision for a company is more critical than pricing. Why do so many executives forget this and leave potential revenue on the table? Learn how to strategically price your goods and services, turning your company into a competitive, profit-generating enterprise with this excellent book.
How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing
This practical guide to developing an amazing customer experience provides the reader with strategies and examples to improve their customer engagement. If you want your business to stand out from the crowd, going above and beyond with customer service is one of the most successful means of garnering attention. If you only use one idea out of this book, it will still be worth the time you spent reading it.
Contagious: Why Things Catch On
Particularly helpful for entrepreneurs who rely on social media or word-of-mouth publicity, Contagious explains how to harness the power of testimonials and social sharing. With the rise of social media as a marketing tool, this book is a timely and thought-provoking look at how the opinions of others influence us. Learn how to maximize customer experiences and how to generate business from word-of-mouth advertising.
Scrappy: A Little Book About Choosing to Play Big
“Scrappiness” is a term that is rarely used in a business setting, but in many cases, it’s exactly what is needed to succeed. If your business needs a jump-start, Scrappy gives inspiration for thinking differently in order to gain different results. Regardless of what area you want to improve—be it cutting expenses, managing your team, or increasing profits—this book can show you a new way to approach both the problem and the solution.
Looking for extraordinary results can paralyze you. Trying to find the inspiration to make huge changes can be overwhelming. Instead of trying to make drastic, big changes, the author suggests that small, incremental changes can actually provide more lasting results. With small increases in effort, there is less chance of becoming burned out, and the goal doesn’t seem insurmountable. This book shows you how to aim big, but take small steps for guaranteed results.
The Power of Broke
Many people are afraid to start a business because they have limited resources. But according to this book by Shark Tank star and FUBU founder Daymond John, starting with nothing can actually be an advantage. Having little resources forces an entrepreneur to “think lean” and can help them avoid the excess spending that can weigh down a startup. Part inspirational story, part cautionary tale, this book is perfect for anyone who has considered starting a business with little more than a good idea.
Dealstorming: The Secret Weapon that Can Solve Your Toughest Sales Challenges
A how-to manual on how to close your next deal, Dealstorming provides a seven-step process for building relationships and increasing sales. With instruction in negotiations, sales, collaboration, and doing whatever it takes to get things done, this book promises to boost sales for readers who follow the process.
In business, gifts are often used to lure clients, or given as an expression of thanks after a big sale or as a perk for employees who have met their goals. Giving the proper gift can be a powerful tool that can drive sales, increase customer retention, and improve referrals. Whether you’re interested in increasing sales or simply want to discover the power of gifts, this book may have you re-thinking your holiday shopping.
The Coaching Habit
In a business climate with heightened focus on data and results, leaders have more of a motivation than ever to shift from managing to coaching a team. According to the author, there are seven key questions that leaders must ask themselves to be effective team coaches. These questions are based on insights from behavioral economics and can be put into practice in only ten minutes a day. The author promises that leaders employing these techniques will see not only increased sales, but also better staff engagement and retention.
Running a business can be challenging. Getting inspiration and ideas from others who have successfully managed their business can provide you with the resources and motivation that you need to become a success.