Thanks to technology, it’s easier than ever to start a small business from home. In fact, if you’re diligent and provide quality service to your clients, it’s possible that your small business could reach a point where you have the opportunity to transition it to a full-time endeavor. If the business you start is based around a passion, or at least something you enjoy doing more than what you currently do for a living, that could be a dream come true.
That said, in order to grow a small business, you can’t simply serve your clients reliably; you also need to find a decent number of clients. For some people, this can seem like a daunting task.
It doesn’t need to be. The following tips will help you get started if you’re not sure what steps to take to attract customers. Although you still need to do the work of contacting clients and proving they should hire you, this information will make that crucial first step much easier.
There are many different types of home businesses. Perhaps you’re going to offer freelance writing services. Maybe you want to do graphic design. If you’ve developed expertise in a particular niche thanks to your education or career experience, you could start a small consulting firm.
No matter what route you take, starting local is one of the best ways to find clients in the beginning. That’s because you may already have some sort of relationship with local businesses that could make use of your services.
For example, perhaps you want to write blogs for clients, helping them market their businesses and boosting their online presence. Start by thinking of businesses and professionals in your area you’re already familiar with, especially those that can clearly benefit from your services. Pitch them directly. Working with clients you already know at the beginning helps you establish your reputation. While you should always strive to deliver quality service, your initial clients may be more understanding about minor setbacks during the early stages if they already know you well.
Additionally, developing a positive reputation locally helps you branch out and find clients elsewhere. You just need a starting point from which to grow.
Find Clients Online
Sites like Upwork.com and Freelancer.com connect small businesses with clients. They’re filled with daily posts from people and organizations that may need your services. Thus, they are useful resources for people building their own small businesses.
That said, there is often stiff competition for jobs on these sites. You may send out numerous proposals and pitches before you receive a response from a potential client. This is particularly common for small business owners and freelancers who are just starting out. Because they haven’t yet had the opportunity to cultivate a positive reputation, they find it challenging to obtain clients.
Don’t get discouraged. This is part of the process, and the more time you spend pitching clients, the greater the odds you’ll start to find people who are willing to work with you. Do right by them, and they’ll help you find more work via reviews, testimonials, and referrals.
Create a Website
Having a website for your small business is essential. It gives people a way of contacting you, and it indicates you’re a professional. On top of that, a website can help clients find you on their own.
Including a blog on your site can help you obtain new clients. Blogs demonstrate your expertise in your line of work. Best of all, you’ll increase the chances of a potential client finding you via a Google search since search engines prioritize pages that are updated regularly. This allows you to attract business in a relatively passive way. While you will need to maintain the site and keep the blog updated, you won’t have to actively seek clients if your site is impressive and ranks fairly high in online searches.
That’s one major goal you should strive to reach as a small business owner. Although you may never reach a point where all your clients seek you out rather than the other way around, you should try to reach a point where more of them find you.
Doing this requires serving the clients you do have to the best of your abilities. Again, the tips listed here will certainly help you find people and businesses that need your services. However, in order to keep your clients, you need to make good on your initial promises.