Many people who start their own small home businesses do so with the dream of turning a passion into profit. For example, you may be an artistic person who enjoys making specialty items, like handmade jewelry. Your plan is to make money selling your work online.
It’s by no means a bad idea. However, plenty of people who go this route don’t generate the sales they expect.
This doesn’t mean their work is low-quality. It simply serves as a reminder that selling items on the internet can be a challenge. There is a lot of distracting content online. Making a strong enough impression on potential customers that they decide to purchase your items isn’t easy.
That’s why you should keep the following essential tips in mind. They’ll help you boost sales at your online shop.
Explain the Benefits of the Product
The specifics of how you apply this tip will vary depending on what you’re selling. That said, it’s an important point to remember when adding a listing to any online shop.
Too often, the initial product headline simply tells a customer what the product is. Instead, you should focus on telling a customer what a product can do. You want to ensure they appreciate how valuable the item can truly be.
Perhaps you have a patent for a tool that you’re now selling online. Don’t merely explain what the tool is. Highlight the problem it can solve for a customer. This makes them more likely to understand why they should purchase it.
Don’t Let Customers Abandon Their Carts
Did you know that most online shopping carts are abandoned before a shopper ever completes a purchase? There are many reasons this may occur. Again, there is a lot of distracting content online.
It’s easy to abandon a cart when you suddenly get a notification that you’ve received an important email. A shopper may check his or her inbox, reply to an email, then get caught checking and replying to other emails. Before long, they’ve completely forgotten about their shopping cart on another website.
That’s a key reason to make sure the process of making a purchase through your online shop consists of as few steps as possible. The faster customers can check out, the greater the odds they will.
You may want to implement an automated email system that contacts a customer after they’ve abandoned a cart. Reminding them they were in the middle of a purchase makes them more likely to complete it. Obviously, you’ll need their email address, which you can get if they opt in to your email newsletter.
Use Professional-Quality Photos
Although everyone knows you shouldn’t judge a book by its cover, many people still do so.
No matter what type of items you’re selling online, you want to make sure the pictures you include to display them look professional. If you don’t have photography experience, this may mean hiring someone to take pictures for you.
This is a smart investment. While it does cost money to hire a photographer, doing so will pay off in the long run. People are simply more likely to buy an item from you if the visual elements of your listing give them the impression that you’re a trustworthy professional.
Quality pictures can also communicate value. The price of an item will seem much more reasonable to a customer if the item looks impressive in pictures.
Leverage Social Media
Social media can give you many opportunities to boost sales. For example, with a Facebook business account, you can sell directly to customers on the social media platform. Because Facebook has more than 2 billion active monthly users, this gives you the chance to reach a large base of potential customers efficiently.
Instagram can also be very helpful, particularly if you are selling visually appealing items. Leveraging popular hashtags and posting quality images can help you grow a following. Your followers will also share your content on their own accounts, doing a lot of your marketing for you.
Having a large base of followers on a platform like Instagram can be particularly helpful if you sell more than one item. A customer who has bought from you in the past is more likely to make a purchase in the future, assuming they’re satisfied with the initial purchase. Thus, a large social media following lets you target repeat customers easily.
Of course, there are many factors that contribute to the success of an online shop. Quality site design, reliable customer service, and the presence of products that customers actually want are all necessary elements. That said, these tips may be valuable to anyone who feels they aren’t making enough sales. Apply them to ensure your home business thrives.